Problem
Over 70% of mid-sized organizations in emerging markets still depend on manual document handling, resulting in inefficiency, compliance risks, and data retrieval delays. Most existing DMS solutions ignore vernacular OCR support, leaving a major market gap.
Solution
Through market research and feature modeling, AmarDoc was positioned as a “vernacular-ready DMS” built for emerging markets. The MVP emphasized high-accuracy Bangla-English OCR, auto-tagging, and error detection. A $16M market opportunity with a $5.5M obtainable share was identified, and the go-to-market strategy led to pilot adoption in three organizations.
